Direct Mail Tracking Reveals Customer Demographics
Direct mailing, also called direct mail, direct mailshots, bulk mail or postcard mail, postcard or return shot, and envelope mailing are the delivery of marketing materials through postal mail to specific recipients. The precise term “direct mail” refers to any type of mailing that requires recipients to open and read a copy of a promotional item before they may receive it. The traditional direct mail method involves mailing items to potential customers at their homes, and there are some advantagesRead More→
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